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What you need to know about DOOH (Digital Out Of Home)

What you need to know about DOOH (Digital Out Of Home)

We always recommend using an omni-channel approach for your marketing strategy. Utilizing multiple channels together will always produce the best results. On top of channels like email, paid search, display ads, social, another great branding..
Top Corp Partners with Trading Up Media to Premier Interactive Digital Advertising Polling Solution

Top Corp Partners with Trading Up Media to Premier Interactive Digital Advertising Polling Solution

New advertising technology enables advertisers to engage with their target audience with live polls within a digital ad unit named Cookieless Media™
Google Display Network VS. Programmatic Advertising

Google Display Network VS. Programmatic Advertising

As a digital marketing agency, we get a lot of questions about programmatic advertising and how it compares to Google Display Network (GDN). At first glance they may seem similar, but at the tactical level they are quite different.We’ve put..
Why You Should Think of Marketing as an Investment

Why You Should Think of Marketing as an Investment

Businesses often think of marketing as an expense. Too many business leaders believe marketing is just a supporting arm of sales and a quick fix to bring in leads each month. With that mindset, marketing budgets are created with the philosophy of..
Our Client Onboarding Guide

Our Client Onboarding Guide

One of our favorite things about working with new clients is the exploratory phase. The beginning of a partnership and learning about the business's challenges and goals is always exciting, but it is also one of the most important aspects of..
You Down with OTT? (Yeah! You Know Me!)

You Down with OTT? (Yeah! You Know Me!)

So What Exactly is OTT?
International Society of Female Professionals Recognizes Our CEO

International Society of Female Professionals Recognizes Our CEO

The International Society of Female Professionals, one of the world’s leading professional associations dedicated to connecting, supporting, empowering, and advancing like-minded professional women is recognizing new member, Catherine Alton. ..
What You Need to Know About Audience Targeting

What You Need to Know About Audience Targeting

Today’s digital landscape is competitive. Brands have to contend with adorable puppy videos, cat memes and pictures of your cousin's banana bread to get their prospects’ attention. But thanks to data, enhanced advertising platforms and good..
How iOs 14 is Changing the Way We Advertise

How iOs 14 is Changing the Way We Advertise

Apple has made some pretty big changes to their data tracking permissions in iOs 14, causing a lot of buzz in the marketing world.  Arguably the most significant change is their opt-in approach, where users must now give consent to which apps..
A Year in Review: Top 5 Marketing Lessons from 2020

A Year in Review: Top 5 Marketing Lessons from 2020

From the seriousness of the pandemic, politics and civil rights, to the lighter moments of baking bread and binge-watching Tiger King, 2020 is a year that will go down in the history books.

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