What’s the Difference between SEM and SEO
If this is your first time being exposed to the advertising side of a business, it can be a tad bit confusing when you encounter different terminologies and acronyms like SEM and SEO, especially when...
Trading Up Media Blog
News, updates and insights from the Trading Up Media team of marketing experts.
Ways to Drive Engagement Through Paid Media
There are a lot of different ways to reach your target audience. From emails, text messages, phone calls, to social media, and even when they visit your website, there are a variety of channels to...
What is First-party Data and How Can You Use it for Your Marketing Strategy?
In an industry that is saturated, it is tough to get the attention of clients or any potential buyers. With the different marketing strategies you have tried before, did any work? We are here to...
7 Reasons Why Your Ads Aren't Working
Advertisements are an important part of a successful, omni-channel marketing strategy. Unfortunately, sometimes these paid campaigns don’t produce the results you're looking for. That and people will...
The Benefit of Repurposing Old Content
You are currently working on your weekly content calendar and you’re stuck, but you can’t seem to think of what to create next! You searched on the internet, and you stumbled across this article,...
Different Ways to Target An Audience
Delivering the right message to the right audience is the primary goal of any marketing campaign. The key to doing this is to understand who your target audience is, and then recognize where to reach...
Why Work with a Digital Marketing Agency
In any business, staying up to date with industry trends and changing technology can be challenging. And building your own “name” within that industry and gaining market share is an uphill battle....
How to create content that will stand out & will stay relevant
We all know that it is important to create content that is relevant when it comes to marketing nowadays. We are in a competitive market where everyone is looking for the next “big” thing, and this...
How to Recession Proof Your Marketing
As we all know, recessions occur every few years and are a normal part of an economic cycle. For those that are unsure, recessions are defined as periods of economic declines where business activity...