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You Down with OTT? (Yeah! You Know Me!)

You Down with OTT? (Yeah! You Know Me!)

So What Exactly is OTT?
What You Need to Know About Audience Targeting

What You Need to Know About Audience Targeting

Today’s digital landscape is competitive. Brands have to contend with adorable puppy videos, cat memes and pictures of your cousin's banana bread to get their prospects’ attention. But thanks to data, enhanced advertising platforms and good..
How iOs 14 is Changing the Way We Advertise

How iOs 14 is Changing the Way We Advertise

Apple has made some pretty big changes to their data tracking permissions in iOs 14, causing a lot of buzz in the marketing world.  Arguably the most significant change is their opt-in approach, where users must now give consent to which apps..
A Year in Review: Top 5 Marketing Lessons from 2020

A Year in Review: Top 5 Marketing Lessons from 2020

From the seriousness of the pandemic, politics and civil rights, to the lighter moments of baking bread and binge-watching Tiger King, 2020 is a year that will go down in the history books.
Engage your Audience with Weather Targeted Advertising

Engage your Audience with Weather Targeted Advertising

Whether you like it or not, the weather directly impacts consumer behavior.  All it takes is one rainy day for umbrella sales to skyrocket, or a heat wave to sell out of air conditioners. While many companies have always run seasonal ads, you can..
Becoming a Lion: Transforming Sales With Inbound Methodology

Becoming a Lion: Transforming Sales With Inbound Methodology

Over the course of 8 weeks, I stepped outside of my marketing bubble and leapt into the jungle of sales with HubSpot’s Pipeline Generation Bootcamp. This class, led by the king of the lions himself, Dan Tyre, immediately changed my perspective on..
Always Be Marketing: ABM Strategies to Reach Your Prospects at Home

Always Be Marketing: ABM Strategies to Reach Your Prospects at Home

As COVID-19 rapidly spread across the world, businesses had to quickly adapt to keep their employees safe. Office workers transitioned to working remotely and face-to-face events were either canceled or became virtual. As many of us started..
Businesses Are People Too!

Businesses Are People Too!

In B2B marketing, it’s easy to forget that your audience isn’t just an industry, company, product or service. In reality, your audience is filled with people. Real, living, breathing, dog-walking, wine drinking, 90-day-Fiancé watching,..

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