Apple has made some pretty big changes to their data tracking permissions in iOs 14, causing a lot of buzz in the marketing world. Arguably the most significant change is their opt-in approach, where users must now give consent to which apps..
Whether you like it or not, the weather directly impacts consumer behavior. All it takes is one rainy day for umbrella sales to skyrocket, or a heat wave to sell out of air conditioners. While many companies have always run seasonal ads, you can..
What if you could reach your prospective customers while they are shopping at a competitor’s location? Or if you could target people at a specific event or tradeshow? With Geofencing marketing, this is all possible. And the best part- Geofencing..
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