Trading Up Blog

We always recommend using an omni-channel approach for your marketing strategy. Utilizing multiple channels together will always produce the best results. On top of channels like email, paid search, display ads, social, another great branding..

Businesses often think of marketing as an expense. Too many business leaders believe marketing is just a supporting arm of sales and a quick fix to bring in leads each month. With that mindset, marketing budgets are created with the philosophy of..

From the seriousness of the pandemic, politics and civil rights, to the lighter moments of baking bread and binge-watching Tiger King, 2020 is a year that will go down in the history books.

Whether you like it or not, the weather directly impacts consumer behavior.  All it takes is one rainy day for umbrella sales to skyrocket, or a heat wave to sell out of air conditioners. While many companies have always run seasonal ads, you can..

As COVID-19 rapidly spread across the world, businesses had to quickly adapt to keep their employees safe. Office workers transitioned to working remotely and face-to-face events were either canceled or became virtual. As many of us started..