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What You Need to Know About Audience Targeting

What You Need to Know About Audience Targeting

Today’s digital landscape is competitive. Brands have to contend with adorable puppy videos, cat memes and pictures of your cousin's banana bread to get their prospects’ attention. But thanks to data, enhanced advertising platforms and good..
How iOs 14 is Changing the Way We Advertise

How iOs 14 is Changing the Way We Advertise

Apple has made some pretty big changes to their data tracking permissions in iOs 14, causing a lot of buzz in the marketing world.  Arguably the most significant change is their opt-in approach, where users must now give consent to which apps..
A Year in Review: Top 5 Marketing Lessons from 2020

A Year in Review: Top 5 Marketing Lessons from 2020

From the seriousness of the pandemic, politics and civil rights, to the lighter moments of baking bread and binge-watching Tiger King, 2020 is a year that will go down in the history books.
Engage your Audience with Weather Targeted Advertising

Engage your Audience with Weather Targeted Advertising

Whether you like it or not, the weather directly impacts consumer behavior.  All it takes is one rainy day for umbrella sales to skyrocket, or a heat wave to sell out of air conditioners. While many companies have always run seasonal ads, you can..
Programmatic Advertising: What You Need to Know

Programmatic Advertising: What You Need to Know

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