We always recommend using an omni-channel approach for your marketing strategy. Utilizing multiple channels together will always produce the best results. On top of channels like email, paid search, display ads, social, another great branding channel to add to your strategy is Digital out-of-home.
With DOOH, you can get your brand in front of your audience while they are traveling or out and about in their city. This tactic helps to build on your strategy of reaching people where they are.
What is DOOH?
Digital out-of-home advertising refers to any form of media that’s displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other highly-trafficked locations.
Here are a few types of venues where you can see DOOH ads