Trading Up Media Blog

In any business, staying up to date with industry trends and changing technology can be challenging. And building your own “name” within that industry and gaining market share is an uphill battle. One of the best ways to address these challenges is to lean into the marketing function to help raise brand awareness and execute digital marketing campaigns that reach your target audience.

Internal marketing teams have a lot of hats to wear, from messaging and copywriting, to search engine optimization (SEO), social media, demand generation, paid digital, inbound marketing, email marketing, automation, and more. More often than not, marketers are expected to be well-versed in all facets of marketing, communications, and even public relations- you know the saying, jack of all trades, master of none. This can make marketing’s job function even more difficult as they are expected to produce results while juggling multiple projects and priorities. Thankfully, that’s where the help of digital marketing agencies (DMA) can come in to work with the internal team to support their needs and provide valuable resources for the brand.

It’s important to note that not all marketing agencies are the same. Some agencies focus on specific niches, whether it be working across one vertical or industry, and others only offer a few services. A few examples of services provided by digital marketing agencies include:

• Website design & development
• Social Media Marketing
• Graphic Design Services
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Email Marketing
• Pay-Per-Click (PPC) Advertising 
• Copywriting and content creation
• Programmatic Advertising

But, you’re probably still asking yourself: why work with a digital marketing agency? Well, we’ve put together these top reasons to hire an outside marketing agency:

• Staying Relevant

As we’ve established, staying relevant is vital to any business. The ease at which your business runs will change drastically if you stay up to date with trends. Staying relevant to society’s trends keeps you relevant in the eyes of your customers, as well as helps to set you apart from your competitors. By working with a DMA to stay relevant, you can learn more about your industry, your competition, best practices, and any changes within marketing tactics. Digital marketing agencies can help bring an unbiased approach and fresh ideas to the table.

• Access to More Resource

Another factor that makes a digital marketing agency the ideal option for your success, is the scalability they offer. Agencies can help with many functions, and also offer a variety of resources and access to various platforms. For example, if you were looking to add programmatic advertising into your digital mix, you would have to invest in a demand-side platform, which can cost thousands of dollars per month before you add in media spending and hire a qualified and experienced team member to run and manage the campaigns. When you outsource your ad operations to an agency, the agency typically has access to the necessary platforms to run ads as well as the staff to execute them. When you hire the right agency, they act as an extension of your internal marketing team. 

• Targeting Your Ideal Customer

With the aid of a DMA, you can reach your ideal target customer. Digital marketing agencies will apply upscaling skills to target advertisements to your perfect customer base with high accuracy. Through consistent collaboration, a digital marketing agency will know precisely which user demographics to target that will benefit your business the most. Thanks to various platforms and tools that agencies have access to, they can help you reach your target audience across the internet. You can learn more about some of the targeting tactics here.

Through appropriate targeting, digital marketing - which revolves around the internet - can reach individuals worldwide and help your business become more prominent and relevant. Successful digital marketing strategies will increase website traffic, the number of leads on your page, and conversions overnight. But, extensive results will occur over time as you continue to maintain your website and content. Maintaining numbers and relationships with customers will require around-the-clock work, but hiring a DMA is your best bet if you are looking to kickstart your marketing team. If you don’t have a plan, now is the time to create one! Working with a DMA will ensure a return on your investment through business promotions, but you will also save time and money, and close more deals than ever before!

With the benefits of hiring a digital marketing agency, we doubt you’ll pass on an opportunity as amazing as this! It is an excellent investment for the growth of your business in this constantly changing industry. Hiring a DMA will offer benefits like expanding your business’s online presence, access to proper tools, and techniques to utilize for your business, creating and maintaining customer connections, and they can save you a considerable amount of time on filling gaps in your internal marketing team. Marketing can be demanding and challenging, but you can always get help from experienced marketing agencies.